6 business lessons by Tony Robbins that will help you succeed in your business.
Tony Robbins is an entrepreneur, best-selling author, philanthropist, and the nation’s #1 life and business strategist.
# FALL IN LOVE WITH YOUR CUSTOMERS
“Fall in love with your customers, more than your product, more than your company. If your entire life was about meeting their needs, you would do anything, and they would love you.”
# ADD VALUE TO PEOPLE
“What is the unique selling proposition? what is what we call value-added marketing? Today most people are sick and tired of advertising because it is everywhere. Today what creates marketing is when you don’t just market, but you add value to people. When you do something, or when you teach them something, you give them something valuable that costs them nothing and they look to you as a person that adds value. And then, they want you to supply them with more information, more experience, more products and more services.”
# BE MORE RESOURCEFUL
“Whenever people fail to achieve their goals 99.9% of time they’ll tell you it’s because of a lack of resources. There’s a resource that people believe is missing, and that resource belief keeps people from ever being able to really lead because what leaders do, is to find a way to maximize whatever resources they have, as little as it may be. The ultimate resource in not that you have more resources, is that you are more resourceful.”
# SUCCESS DOESN’T COME OVERNIGHT
“Success and failure are not giant events, you don’t just suddenly become successful or suddenly have this cataclysmic event that makes you fail. Failure comes from all the little things, and all those little failures day after day come together until one day some cataclysmic event happens. Success is having a vision, success is feeling the sense that I’m here to grow and I’m here to give something to the world more than just myself. All the little stuff, that’s where success comes from. In business it comes from delivering more than anybody could imagine.”
# THE POWER OF LEVERAGING
“I get so much done because I don’t just get it done, I know the outcome, I know the purpose and I look for leverage. Leverage is different than delegation. If I’m gonna leverage something, I’m gonna make sure the person understands what is the outcome and what is the purpose, the why and the action. Know leverage is power.”
# COMMUNICATE WITH BELIEF
“When I was 17 I started doing incantations, not affirmations. In affirmations you don’t change your physiology and you won’t get anything. But in incantations you embody what you’re saying with all the intensity you can, and you do it with enough repetitions that it sticks in your head. I’m gonna be in a good state, I demand it so I do an incantation using my whole body. I now command my subconscious mind to give me the strength, the emotion and the persuasion to achieve anything”
Anthony (Tony) Robbins
For more than 4 decades, more than 50 million people have enjoyed the warmth, humor, and transformational power of his business and personal development events. He is the nation’s #1 life and business strategist.
Author of six internationally bestselling books, including the recent New York Times #1 best-seller MONEY: Master the Game and UNSHAKEABLE, Tony Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time, and more than 4 million people have attended his live seminars.
Tony is the chairman of a holding company comprised of 40 privately held businesses with combined sales exceeding $5 billion a year. He has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World”; by Harvard Business Press as one of the “Top 200 Business Gurus”; and by American Express as one of the “Top Six Business Leaders in the World” to coach its entrepreneurial clients. Fortune’s recent cover article named him the “CEO Whisperer,” and he has been named in the top 50 of Worth Magazine’s 100 most powerful people in global finance for three consecutive years.