About MICAM Milano
MICAM Milano, the international trade fair of the footwear fashion industry takes place at the Fiera Milano Rho, Italy, Europe. The event occurs twice a year in February and September. Fiera Milano SPA’ organizes this four-day event. The event is promoted by Assocalzaturifici, a national association representing and supporting industrial shoemakers in Italy and all over the world.
MICAM Milano, the world’s leading footwear trade show is the landmark event for professionals in the shoes & its accessories industry. It is one of its kind event with over 1700 footwear collection at each edition, successfully melding fashion with business. Likewise, the show features thousands of product categories across shoes & accessories that draw approximately 45,000 attendees from 130 countries worldwide.
MICAM product sectors are divided into Luxury shoes, with high-end products, contemporary, kids, every day, cosmopolitan, players District, Special footwear for safety and work, accessories for shops, etc. As a result, it gives an insight into every footwear category desired.
Every February and September, more than 1200 companies in each edition converge at the international fair of which more than 570 are international. Above all, they represent over 30 different countries. MICAM as an exhibition house confirms its role as a privileged showcase for promoting new collections. In addition, it provides businesses to form tangible commercial contacts.
In 2020, COVID-19 affected the event and showed a huge decline in the attendees. As a result, noticeable brands and buyers were reluctant to travel for the event due to fear of COVID-19.
MICAM X, a new segment of MICAM Milano is dedicated to the most innovative and technologically advanced ideas and products. It made its debut during the February 2020 edition of the show. In addition, its inclusion in MICAM’s 4-day event offers seminars, workshops, fashion shows, with the latest developments in the sector, including material, sustainability, retail, etc.
In other words, MICAM features the pinnacle of footwear fashion and design.
MICAM FOR THE EMERGING DESIGNERS
MICAM Milano promotes the fourth edition of the EMERGING DESIGNERS project, the event dedicated to 12 international shoe designers, selected as a result of an innovative concept realized in collaboration with Honegger agency and Venicegreen.
Moreover, the intention to launch this concept is to offer an overview of emerging talents on the international panorama and a look at new trends in the world of fashion footwear.
In other words, MICAM Milano is a one-stop international event for all footwear professionals.
PARTICIPATION TO THE TRADE SHOW
Manufacturers, distributors, agents, and representatives of the footwear industry can participate in the trade show.
VIDEO: MICAM, The Leading International Footwear Fair by The Fashion Channel
VIDEO: MICAM X – The new innovative addition to MICAM Milano
VIDEO: THE MICAM: Behind the Shoes
Source: MICAM Milano